Aim before
you spend.
More marketing isn't always the answer. Sometimes the message is wrong, the offer isn't clear or the website isn't doing its job.
Send me your website. I'll record a short walkthrough showing you what I'd fix, what I'd focus on and where I'd look for growth.
You get a short recorded walkthrough from Nick.
You're busy, working hard. But is it moving the business forward?
Inconsistent leads
Some months are good. Others leave you wondering where the next customers will come from.
Unclear returns
You're spending money on marketing, but you can't confidently say what's working.
Too many moving parts
Ads, website, messaging and follow-up aren't working together.
No clear next move
You have ideas and opportunities, but no clear view of what deserves your time and money first.
The answer isn't always more marketing. It's working out what's holding growth back.
Get the foundations right first.
Not sure who you are selling to, what to say to them, or why your website is not turning visitors into bookings?
Clarity comes first. Who is your best customer? What do they want? What does your website say to them right now?
Monarch Pursuits
A New Zealand hunting and fishing outfitter. The website was built around how it looked and was aimed at tourists. We rebuilt the message around the hunter and the red stag trophy first, with the holiday and family side second. Then we turned the ads on.
Escape rooms and axe throwing, UK
We audited their campaigns, fixed the tracking and taught the platforms who the buyer really is. Now we can track return on investment to the penny.
"Our ads are more effective and cheaper to run!"Escape UK
MatchPoint, corporate hospitality
Dynamic media buying across platforms for major sporting events in Scotland and around the world. Now a custom app build to unlock more growth.
"Over the last few years they have given good insights and sound advice."MatchPoint
How it works.
Find the opportunity
Understand the business, identify what's holding growth back and find the biggest opportunities.
Focus on what matters
Set priorities around the things most likely to generate leads, improve conversion and grow revenue.
Make progress together
Execute, measure what's happening, learn and keep improving.
Then we grow it.
Once the foundations are in, we help you build the engine.
Tracking
So you know what is working and what is not.
Funnels and pages
Pages that turn the right visitors into enquiries and bookings.
Creative and ads
Media buying driven by data and return on adspend.
Businesses we have worked with.
About McCashin Media
McCashin Media is a marketing consultancy in North Berwick, Scotland. We help ambitious business owners gain clarity, grow their business and make more money.
At McCashin Media, we combine experienced marketing expertise with the speed and flexibility of a small, agile team. You get direct access to the people doing the work, a partner who understands your business, and the ability to move quickly from strategy to execution.
No bloated teams. No unnecessary layers. No confusing reports or being passed from person to person.
We believe great marketing starts with understanding your business, your goals and what matters most. Our approach is simple: be honest about what’s working, challenge what isn’t, and focus on what will make a real difference. It’s a mindset shaped by professional sport: high standards, straight talking and no hiding from the results.
We’re not here to chase vanity metrics or short-term wins. We are here to help you make better decisions, get a return on your investment and build a partnership you can rely on.
Big impact. Small team. Straightforward partnership.
Ready to make your marketing work harder?
Let's work out what's holding growth back and where to focus next.
Send me your website. I will look at it the way your customer does and tell you what it is saying, what is confusing, and what I would fix first. A short recorded walkthrough, sent to your inbox.
If it looks like a good fit, I will suggest a coffee or a video call. No pressure either way.
Quick questions.
We help founder led businesses find what is holding growth back, then fix it. Message and positioning come first, then tracking, funnels and paid media.
Founder led businesses with small teams. We have most experience with sport, outdoor and experience businesses, such as hunting and fishing outfitters, escape rooms and corporate hospitality, as well as lifestyle brands. We work best when it is a good fit for both of us, because that is when we get you the best results.
Send us your website address. We record a short video showing what we would fix, what we would focus on and where we would look for growth. It goes to your inbox.
Yes. Message, offer and website come first, because ads work harder once those are right. Then we set up tracking, funnels and the media buying.
No. Content creation and organic social are not what we do, though we are happy to advise on them. We focus on message, tracking, funnels and paid media.
We are not the cheapest agency, and we do not try to be. Our goal is to 10X what we contribute to your business. Monthly fees usually run from £750 to £1,500, with ad spend on top. The walkthrough is the easiest way to see what would help.
North Berwick, Scotland. We work with clients in Scotland, the rest of the UK and New Zealand.
Because that is who I am: an ex pro rugby player, an ultra running dad, and a keen hunter, fisherman and golfer when I get the time. The figures nod to the sport and outdoor world we work in, and the mindset behind it: high standards, straight talking and no hiding from the results.